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Research papers

Marketing human resources in new Europe

This paper concentrates on the quintessential question of how to locate and motivate qualified management in "New Europe". New Europe is being defined as all countries of the former Eastern Bloc Nations. Hungary is used as a concrete example,...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Hedi Vecsei
June 15, 1993
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Citation

Vecsei, H. (1993a, June 15). Marketing human resources in new Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-human-resources-in-new-europe